Virgin Radio

The Brief

Wanting to position themselves as THE station to listen to at work, Virgin Radio’s new campaign takes obscene pop lyrics out of context and puts them into the daily 9 to 5 grind of cubicles. Not safe to say them out loud around colleagues, but safe and approved for work when listening to Virgin Radio.

Le brief

Virgin Radio souhaitait une campagne de communication pour se positionner comme la station à écouter au travail. En faisant se rencontrer les paroles de musiques pop, souvent obscène, et le contexte de travail, on obtient une communication surprenante et rafraîchissante. Pas la chose à faire à haute voix entouré de collègues, mais approuvé pour le travail lors de l’écoute de Virgin Radio.

Do what you want

Talk dirty

Like gorillas

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