All against bullying

Ministère de la famille et des aînés

Le brief

Pour une deuxième année de suite le Ministère de la famille et de aînés du Québec désirait sensibiliser la population contre l’intimidation.
Au lieu, de s’attaquer aux agresseurs, ou aux victimes, cette campagne s’adresse aux témoins de maltraitances, et encourage chacun è faire sa part en parlant de la situation.
On est toujours plus forts ensemble.

The Brief

For a second year in a row, the Ministère de la famille et des aînés of Quebec wanted to raise public awareness against bullying.
Instead of attacking the perpetrators, or the victims, this campaign is aimed at witnesses of abuse, and encourages everyone to do their part by talking about the situation.
With each other, we are always stronger.
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